1. Get to know your buyer.
2. Get to know your competition.
3. Get to know your market.

The first step in the creation of a successful corporate strategy is to get to know the work area and market in which you plan to do business. A good knowledge of the market is critical for the successful and correct positioning of services, products and messages.

Kadei offers complete market research services, from drawing up a questionnaire to carrying out interviews and analyzing data. Questionnaires are created for existing and potential customers for the purpose of getting to know the market and competition better, as well as getting to know the real needs of customers. The questionnaire is created by our experts in the fields of sociology and psychology, and the final version of the questions and choice of samples on which the questionnaire will focus are defined in collaboration with the company’s sales department.
Our colleagues, local interviewers, do the market research, without trying to guide those they interview to particular answers.

Data analysis is carried out with the aims of getting to know the customers/purchasers, segmentation of customers/purchasers, confirming the specific needs and motivations of homogenous groups of customers, confirming the unsatisfied needs of purchasers, defining market potential, defining the most important trends on the market, getting to know the competition (weaknesses and strengths), getting to know the actual strategies used by competitors, getting to know the environment (legal regulations, technology situation, social cultural conditions), as well as confirming the style of positioning.