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| Kadei Philosophy |
Communications and marketing are constantly changing and are rapidly developing areas. As the world around us changes, so do the means of communication, and the ways products and services can be presented change. Communication needs to be adapted to each individual project, problem and co interlocutor. Each message should be clearly formed and adapted so that it can be understood by the recipient, that is those individuals or groups who need to be able to understand it, without any confusion. The message must be applicable to a variety of communications through a variety of media. The successful connection of all people involved and channels of communications in itself, results in a recognisable image of efficiency.
Kadei’s philosophy is consolidated in our trademark. The trademark changes around 5 permanently positioned points, and these are the fundamentals of how we do business (5 letters of the name of the company). The different connections between the 5 points create new symbols from which we can communicate different ideas and positions. Communication through symbols is the oldest visible form of human communication: it has been around from the times when we still lived in caves. The changeability of the Kadei trademark highlights how Kadei as a company is constantly developing in expertise, and takes on board new skills.
Corporate Storytelling is one of the new communication disciplines, which clearly underlines the ideas contained within our trademark. Well networked/connected employees create successful companies/projects. This claim is founded in the fact that well networked/connected marketing and communications activities create successful campaigns/brands.
This mission is a component part of our visual identity, which is created by pictures joining the points as a creative expression of clear and concrete ideas. Unconnected scattered elements do not form a holistic picture until they have been connected together by an expert. |
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