| In-house Communication |
| The decisions, positions and acts of your employees create or slow down the innovation and development of the entire organization. They hold the key to development, and the generation of new profits is in their hands. This is particularly the case in difficult market situations, when every individual is expected to invest extra knowledge and energy in order to stimulate a rise in the company’s profits. For this it is important to have a well-organized team, and highly motivated employees, who associate with the identity of the company. In these times, starting the process of developing a company can only be carried out with the help of the loyalty of all the individuals in the company, considering that the organization is very often unable to compensate them financially for the effort, time and knowledge they invest. [more...] |
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| Corporate Storytelling |
| A picture speaks a thousand words. Stories tell so much more, by enriching each listener’s experience and emotions. Facts inform, whilst stories reverberate into the distance and inspire. When we connect facts and a wildly inspiring story into one whole, we have created a new concept/discipline in communications – corporate storytelling. Facts are no longer bare figures but instead we feel emotionally connected to them and the effects that they have. Stories deeply enter our hearts and we remember the feelings for a long time. The point that the drugs companies have raised the price of drugs will very quickly leave us cold and will be quickly forgotten as a fact. [more...] |
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| A story about orange juice |
| Very often when positioning a product on the market, the real advantages and failings of a product in relation to the competition and market environment are ignored. As a result, they limit the growth of the market share. A good example of this is related to an orange juice that had already been on the market for ten years. In the first two years, its presence on the market reached its largest share of 5% of the natural juice market. [more...] |
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