Kadei - Corporate Strategy

Market Research		Strategy Development		Strategy Implementation
The first step in the creation of a successful corporate strategy is to get to know the work area and market in which you plan to do business. A good knowledge of the market is critical for the successful and correct positioning of services, products and messages. Kadei offers complete market research services, from drawing up a questionnaire to carrying out interviews and analyzing data. \| more...		The development of a strategy in accordance with the vision and results of the market research is in fact the formation of a strategy plan. The plan is created by taking three steps. Defining (redefining) the mission, strengthening strategic aims and the targeted market and creating marketing, communications and business plans. \| more...		Even the most perfect plan remains just a good idea that is dead in the water if it is not consistently implemented. A key moment for the development of every company and product is the drawing up of a strategy. \| more...

Corporate Strategy

‘If you don’t know where you are going, then every path can take you there’. In order to avoid such disoriented movements in business it is necessary to define the aims of your company, project or product clearly. Each corporate strategy has a vision as its source. Successful businesses have a clear vision that they consistently follow over a long period of time by taking a direct route towards their goals. The ability of a company systematically to follow its vision proves that the company has a well-developed corporate strategy. Each development and investment is directed towards this. In the 1920s Ford had the vision of there being ‘a car in every household’. In the 1980s, Apple saw a future in which ‘each household had a computer’, whilst in the 1990s Bill Gates went a step further in his vision and saw ‘a computer on each table in every house using the Microsoft operating system’ (until at the end of the decade the vision further developed to include the Internet). Each of these simple statements offers an understandable and tempting message that motivates employees and challenges them to finish the task they have been set.

At the same time, the vision defines the area of the company’s work. More importantly, it creates a clear boundary around the area that the company won’t enter. In this way, the company’s management structures gives autonomy to employees, so that they work effectively within the area of the company’s work, not losing time and energy by straying outside the area of operations. All short term and medium term plans and decisions come from the vision. Whilst the vision serves as a lodestar, plans and decisions represent signposts on the journey towards fulfilling this aim.

Kadei creates successful corporate strategies using targeted market research, which detects all the strengths and advantages of the market and company. This is on the basis of clearly defined existing situations, and by taking into account the company’s vision we develop a corporate strategy and oversee its implementation. The best thought up plan remains dead in the water if it is not carried out expertly and consistently using trusted mechanisms and methodologies.

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