Today’s markets require that companies, products, and services have a distinctive identity that stands out from the competition. The purpose behind developing market brands is to highlight each advantage and benefit of the product/service clearly at the point of distribution and beyond. A brand can be defined as the ‘name, idea, sign, symbol or form or combination of all of them’ which aims to make the product or services of one producer/group of producers recognisable. It also highlights how it is different from other producers. The aim of branding is not to coax the target group to choose your product/service over what the competitors offer, but to get potential customers to recognize your service/product as the only real solution to their problem.
The aim of quality branding is to transfer the message clearly and audibly, to confirm your credibility, to connect potential customers with your brand emotionally, to motivate customers into action, and above all else to create customer loyalty towards your brand.
Successful branding comes from a good understanding of the needs and desires of your customers and purchasers. Your branding strategy must be evident in every communication your company has with the public. If an integral part of your brand stresses ecology and a respect of the natural surroundings, it is not enough just to give a donation to an ecological project. The eco-awareness of your company and product is reflected through the choice of paper for printed materials from business cards to the annual report (cyclus offset recycled paper without the use of additives is expected).
Your brand is created in the hearts and minds of the customers. This is the result of all the experiences and perceptions that the customer connects with your brand. For a long time, the power of the brand has exceeded the power of the product or group of products themselves. This is the source of promise on which the customer relies, and is the lynchpin of your market communications.
Kadei develops market brands verbally and visually. Verbal branding is considered to be everything from thinking up the name of the brand/product to creating promotional texts (copywriting) to thinking up corporate slogans, which in themselves condense the vision of the brand. Visual branding covers the entire visual presence of the brand from creating the brand and basic points of the visual identity to thinking up packaging to creating and implementing the entire advertising campaign.
With its team of experts, Kadei has a proven record of delivering top quality advertising campaigns and promotional materials of all types of media from printed to audio-visual to new IT media.
In English, the word brand originally meant anything hot or burning such as a firebrand, a burning stick. It commonly identified the process of burning a mark into stock animals with thick hides, such as cattle, so as to identify ownership.
